Sub-Index

PTC Share of Voice Index™

Composite measure of a firm's overall digital visibility and brand presence.

Share of Voice Index™

Measures how prominently a firm's brand appears across the digital landscape relative to other tracked firms.

Signal Categories

Digital Visibility
Brand Presence
Search Presence
Public Exposure
Community Visibility

Methodology: The Share of Voice Index™ is a proprietary component of the PTC Power Index™. Scores combine multiple independently observed visibility signals into a single measure of overall digital presence. Relative scores are normalized to the market leader within each monthly model run. Absolute scores represent the underlying composite score. Read methodology →