Sub-Index

Market Presence Index™

Measures a firm's overall market presence using multiple independently observed indicators of digital reach, brand demand, and public engagement.

Methodology: The Market Presence Index™ is a proprietary component of the PTC Power Index™. Scores combine multiple independently observed market signals into a single composite measure of digital market presence. Relative scores are normalized to the market leader within each monthly model run. Absolute scores represent the underlying composite score. Read methodology →